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This is one of the best E-books I have come across. After buying tons of worthless materials and spending hours reading them, I was frustrated; but after reading your book, I finally see the light. Thank you.

 

This is one of the best E-books I have come across. After buying tons of worthless materials and spending hours reading them, I was frustrated; but after reading your book, I finally see the light. Thank you.

I was amazed to see how easy it is to make money on the Internet. I thought it was complicated and expensive to market on the Internet, but boy, I was wrong. Three days after I bought the book, I had my first purchase; I thought it was a mistake. From then, though, it has been increasing by the day.

 
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blue05_next.gif Design a web site

blue05_next.gif Drive quality traffic

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blue05_next.gif Do-it-yourself

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Designing a Perfect Website

 

If you're doing business on the Internet, one of the most important aspects of your success is your web site. If your web site doesn't look professional, no matter what product you're offering, your chances of success are minimal.

How to design a successful web site

You must consider three main issues when designing a web site:

1.      Layout

2.      Graphics

3.      Content

 

Layout

Web sites are judged by graphics, content and layout. You can have the best content, but if your layout is not appealing, visitors will not read your web site. Remember that you have 2-3 seconds to make a statement.

1.      Make it simple – don’t use too many items; this will make the web site a non-user friendly. Remember that the average web surfer views a web site for 2-3 seconds. This is the time you have to impress and make him read more.

2.       Font selection. Use the default or Verdana font. If you use other kinds of fonts, users from non-English countries could run into all kinds of weird Explorer messages.

3.      Use soft colors. Don’t use hard-to-see colors like red or green for your background. Try to use smooth, blue colors. (Look at the Windows default theme.)

4.      Resolution. Always design your web site for 800 x 600 pixel resolution; don’t test your web site on a “super” computer running the latest hardware. Most Internet users still use 800 x 600 resolution.

5.      Size. Try to make the web site short. Don’t assume that everyone has broadband.

 

Graphics

This is where most web sites fail. It is very intimidating to add eye-blowing graphics to your web site (movies, flash presentation, and clips). You must AVOID all use of unnecessary graphics on your web site. There are three main reasons for that:

1.      Slow download time. Not all users have broadband. If you have extensive graphics on your web site, there is a high chance that you will lose the customer. YOU CAN’T AFFORD IT!

2.      Search engine optimization. One of your biggest hopes is to be marked high in a search engine. Search engines don’t like too many graphics, especially flash intros. DON’T USE FLASH INTROS if you want to see profits from the Internet.

3.      Professional look. Professional web sites don’t contain graphics, they focus on the professional content.

 

Content

The MOST important thing in your web site is the content. This is what should be your number priority. Before you decide on the content, you must write down who is your customer, what are their profiles, where are they coming from.

One of the main differences between writing offline and writing web site is that people rarely read web sites; they “scan” the web site. It means that you have 2-3 seconds to impress and make your potential customer read more (roughly speaking only 15% of Internet users read the web site word for word; the other 85% “scan” the web site.)

 To take advantage to “scanning” behavior you should use the following:

1.      Highlight keywords that the user is looking for

2.      Use bulleted lists

3.      Put in one idea per paragraph

4.      Start with long sentences and gradually write shorter sentences until you get to your conclusion

 

You must find out two important things about your customers:

1.      Which keywords are they using?

2.      What is their “sensitive subject” ?

 

These is the most important issues that could turn success into failure and failure into success: You must KNOW YOUR CUSTOMERS.

 

What does the customers want from a web site?

Jupiter Research came up with interesting data. About 50% of Internet users want to see better basic Web site usability, such as faster loading and easier site navigation, rather than personalized pages.

 

How much does it cost to design a professional web site?

1.      A professional web site company will design and implement you web site, and the budget usually starts from $3000 to the sky's is the limit.

2.      For the do-it-yourselfer, the budget is up to $100 (for a professional, million dollar look-alike web site) – no HTML knowledge is required; we will show how easy it is to deploy a professional web site under $100 in 1 hour.

 

You must remember that everything on the Internet starts with your web site. Your web site is how your customers see you, and most importantly, how customers perceive your business.

 

We will see later on why everything is based on perception.

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