Search engine optimization (SEO)

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Search engine optimization (SEO)

Introduction

Search engine optimization (SEO) is the only “free” way to get traffic over the internet – if you “do it right.” When a user opens a search engine and enters a search term e.g. “best software,” the search engine, for example “Google,” uses a highly complicated and secret algorithm to try to best match the list of websites that best describes or answers the search criteria.

This is the key to get free traffic from your search engine, but in order to achieve the task you must convince the search engine that you site best matches the user search criteria and it is more correct to list your website before your competitors’ sites.

Page Rank (PR)

The first thing you must understand is PR or page rank. Google measure your website from a series of aspects and gives it a score. This score is called page rank (PR); it is the basic parameters to evaluate your website. The range of the page rank is 0-10, the higher the page rank the better. This value does not relate to a specific key word but rather measures the basic guidelines upon your website were building.

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The range of 1-10 on Google is not linear. It is exponential in nature, believed to be a base of 6 to 7, that is, PR 7 website is 6 times more important than PR 6 website.

Among the value Google checks in order to determine the PR are:

1. The type of webpage: Google prefer static pages (HTML) rather then dynamically generated (ASP,PHP)

2. Amount of text on the website: Google prefer pages with text, the more the better

3. Graphics: Google prefer pages with minimum graphics.

4. Flash and Advanced UI: Google prefer pages with fewer graphical elements

5. Inbound links: The number of links inside the page, the more the better

To view the PR of your site, you will need to download the Google Toolbar.

http://toolbar.google.com/

From Google:

http://www.google.com/technology/index.html

http://www.google.com/webmasters/facts.html

Understanding how Google determine the relevancy of websites

Determining the relevancy factor

To determine if a certain page is relevant to specific search criteria, Google looks for the following inside the website.

1. Keyword density

If, for example, the user searched for “used cars,” Google analyzes the website and determines how many times the phrase “used cars” appears in the text of the website in relation to the entire text of the website.

http://www.keyworddensity.com/

http://www.searchengineworld.com/cgi-bin/kwda.cgi

2. Link popularity

Google tries to find out how many relevant websites link to the specific website. The basic idea begin the popularity check is that if there are many links to a certain webpage, it is considered more valuable. It is important to link as many websites to your site as you can.

Finding your link popularity

http://www.linkpopularitycheck.com/

http://www.mikes-marketing-tools.com/link-popularity/

http://www.widexl.com/remote/link-popularity/

http://www.addme.com/popularity.htm

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